Continue To Invest
The typical mentality for a lot of companies is to scale back during the downturn. It is probably the right thing to do to scale back on things like advertising, marketing, and operations etc. But not with research and development. A lot of companies came out much stronger after the downturn are companies that continue to invest in R&D.
During the downturn, you can bet that competition will become ever more fierce. Unless you have a better product, you are going to lose business. The last thing you want to do is to cut the R&D budget. If a company can afford to, it should increase R&D budget to make the products even more competitive. But make sure it is invested in the right areas and can help to drive more sales. Read More...
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