Rather than asking questions, Bezos took the “trust but verify” approach. He dialed Amazon’s 800 number on the speakerphone in the conference room and started tracking the time with his watch. After four and a half minutes, someone finally answered the call. He was not happy to say the least.
Jeff Bezos was obsessed with the customer experience. More importantly, he understands people hate to wait! Amazon Go is a testament of how Bezos is laser focus on eliminating customer wait time. Amazon opens its first Amazon Go grocery store to the public back in Jan 21 this year. There are no cashiers, no lines and no registers. In other words, there is no waiting. The only thing you need is your smartphone.
In order to shop, you will need the Amazon Go app and link it to a payment method. To enter the store, you scan a QR code from the app on the turnstile. After that, you can put your phone away and do your shopping. Read More...
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