Source: The Journal of Travel, Transport & Logistics
A few years back, Big Data was very hot but now it is not. Artificial Intelligence is now the darling of the world. How many startup companies have jumped onto the Big Data bandwagon and not making any money at all? So what happened to all those glowing market research reports on Big Data?
How do you find out what is really hot before jumping into the fray? We need to do our own assessment. To find out what is really going on in the market, one cannot simply just follow market trends or market research without doing any fact-checking. Customers showing interest does not automatically translate to sales opportunities for a product. One way to figure out is to look at user engagement activities. As an example, this article will show you how to get meaningful and relevant metrics to measure user engagement activities with a simple step-by-step guide. Read More...
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