How Elon Musk Generated So Much Buzz With a $0 Marketing Budget?

 

    Source: Space.com

Unless you own a rocket company, you will not be able to pull off the same publicity stunt: Elon Musk sent a $100K Tesla Roadster to space a year ago. It has now traveled farther than any other car in history. He outfitted his Roadster with cameras to capture views of the car as it floated through space, but the batteries are only expected to last for roughly 12 hours. Behind the wheel was “Starman,” clad in the same space suit that astronauts will wear during SpaceX’s Crew Dragon flights to the International Space Station. SpaceX accomplished a feat never before seen in space history. Read More...